How to connect with people and customers online

Are you the same person online as you are in real life? And should you be? First impressions count and your online presence is often the way that people get to know you. So yes, your online persona needs to reflect the best and real you. That's true for your own personal brand and for your company.

In this keynote highlight from RelateLive Sydney, digital communications expert Danielle Di-Masi addresses this most modern of identity crises, and shows you what to look for in crafting your online identity.

This session was recorded on July, 15, 2016 at Relate Live Sydney. This version has been edited for length.


Danielle is then joined by Benjamin Mulligan, ANZ Marketing Manager at Hootsuite; Jesse Desjardins, Global Manager of Social & Content, Tourism Australia; and Haimee Code, Head of Customer Success, Small & Medium Business, ANZ, LinkedIn, to discuss how these companies are using technology to best represent their culture, create relationship moments, and get closer to their customers.


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The Relate Live events for 2016 are all wrapped up, but we’re always looking ahead to our next event. Keep on eye on our Events page to find out where we'll be and how to meet us there.

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