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Is it time for your startup to form a customer advisory board?

A customer advisory board (CAB) is a highly specific animal, with a focused, strategic reason for existing. The key to understanding a CAB’s role and importance is to first get a handle…

By Susan Lahey

What People are Reading

If you're in an office that's predominantly white and predominantly male, that's a very different discussion than if you're an office that's pretty diverse across gender lines, but still predominantly white.

— Kate Crane

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The volume of calls is the same, but they take longer to resolve and have more emotions attached to them...You need to invest in people who are technically competent and can connect with customers.

- Jeff Toister

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Zendesk Relate 2018

Join us at Relate, the Zendesk global user conference. Three days of talks, trainings, and activities, all about customer experience.

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