Transformational Consumer Insights
Bio & Description
Tara-Nicholle Nelson is best known as having been the first and only VP, Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. Over 120 million people worldwide use Under Armour Connected Fitness apps to get an around-the-clock view of their food and fitness activities.
Tara is now the Founder and CEO of Transformational Consumer Insights, Inc., a research and management consulting firm. TCI helps brands reach and engage Transformational Consumers: a hyper-growth segment of people who view life as a series of campaigns to change their behavior for the healthier, wealthier and wiser.
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Panel: How companies help customers lead healthier, wealthier, wiser lives