Principal, Branding for Experience
Bio & Description
As a multidisciplinary strategist, Rachel Ginsberg explores the space between brand and experience, and designs initiatives to bridge it.
In addition to her independent strategy practice, Rachel leads strategy and partnerships for The Digital Storytelling Lab at Columbia University's School of the Arts, where she has the privilege of contributing to the design of programs and prototypes merging storytelling, education, collaborative practice, and emerging technology. Rachel supports overall strategic direction for the Lab, and for digital adaptations such as Sherlock Holmes and the Internet of Things, Frankenstein AI, and the Empathy Lab.
Rachel received her Masters in Management of Fashion, Experience and Design from SDA Bocconi in Milan, and loves taking epic road trips whenever possible.
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Empathy as a tool for design