Placemaking spaces make a city, a home—from New Orleans street art to the secret garden
New Orleans is a shabby city. It’s gritty. It’s dysfunctional. It’s also welcoming, permissive, and profound. And nowhere is that collision—between the grit and the grand—more apparent than in the “neighborhoods.” Step away from the French Quarter and the tourists and the spirit of the city truly shines.
It’s in the neighborhoods, too, where the subtleties and soul of the city live. Where the communities have taken on bits of the blight and turned them into places of inspiration and potential. Where art, music, and poetry are everywhere—placemaking is everywhere—if you take the time to look and listen.
The path to placemaking
With community-based participation at its core, placemaking is a novel approach to the planning, design, and management of public spaces—parks, empty lots, abandoned buildings and utility boxes. Placemaking allows local governments and the people to share responsibility of spaces—often thought of as “third spaces”—where informal social interactions happen with little stress, little money, and little effort.
The placemaking concept was born from Jane Jacobs and William H. Whyte, urban writers and activists who wanted to “design cities for people, not just cars and shopping centers.” Jacobs encouraged residents to create tighter connections to their neighborhoods with “eyes on the street,” while Whyte believed public spaces were ideal for a vibrant social life.
Placemaking is not new to many major cities, and it’s not new to New Orleans. But like the city itself, the placemaking initiative in New Orleans, in her neighborhoods, is like nowhere else.
But like the city itself, the placemaking initiative in New Orleans, in her neighborhoods, is like nowhere else.
Be nice or leave
If you cut through the French Quarter, pass over the jazz clubs on Frenchman, meander around Faubourg Marigny, and cross the railroad tracks on Press Street, you’ll find yourself in the Bywater.
The Bywater is one of New Orleans’ oldest neighborhoods—carved out of colonial plantation land and nestled up against the Mississippi River. Traditionally a blue-collar community, it’s still home to the working class, although the “working man” (and woman) now reside alongside just about anyone—musicians, writers, lawyers, and doctors. And graffiti artists. Like the neighborhood slogan, graffiti is found everywhere.
Public art or graffiti, who decides?
Many people see graffiti as an expression of culture in urban areas. Others see it as a crime, as vandalism.
In New Orleans, purposeful graffiti has found a place in some neighborhoods, like the Bywater. It’s a means to express frustration over the social ills of bigotry and poverty. It’s an alternative to traditional media. It’s an opportunity to let artists showcase their work and brighten up a neighborhood. And here, graffiti can be legal; with a permit, of course.
Known as a “Mural Permit,” the City Planning Commission (CPC) requires artists to apply, pay, and receive approval by the CPC before painting can begin. It’s a piece of red-tape, but it’s meant to support “good art” and provide permission to cover the bad.
To encourage more legitimate artwork, the permitted kind, neighborhood associations like the Bywater-adjacent Faubourg Marigny Improvement Association (FMIA) actively involve the residents of the community. They ask neighbors to document graffiti tagging and submit photographs of unpermitted pieces. The FMIA also assists local artists with getting through the CPC approval paperwork. “Murals help fight blight and require permits. Let’s work on it,” proclaims a request in the June 2016 newsletter.
The FMIA also solicits corporate sponsors—usually local restaurants, realtors, and other small businesses for Community Visions Unlimited (CVU), a nonprofit which runs a revitalization program known as the “The New Orleans Street Gallery.” The project awards an honorarium and a paint kit to local artists, who then create murals on ugly gray utility boxes, which were previously canvases for uninspired tagging.
Back to the Bywater
While sanctioned murals can be seen across the city, from Candy Chang’s “She dreamed of a place called Fat City” to Jeremy Novy’s swimming koi on Frenchman, arguably, the best street art, the purposeful graffiti, is on display in the Bywater.
“I’ve always appreciated purposeful graffiti,” says DeWight Whalen, Bywater resident, photographer, and owner of DeWight Garden and Vine. “I find when it has purpose not only do we all get to admire it’s beauty, but it brightens up the most blighted areas, creates involvement, political awareness, and hope. I also notice that it discourages those out there, mainly kids, from ‘tagging,’ and they too see the inspiration and purpose of art, community, and cohesiveness.”
Perhaps the most famous street artist in the Bywater is Brandan “Bmike” Odums. Known for his controversial storytelling murals—Project BE, the depiction of African-American civil rights heroes painted inside a deserted and Hurricane Katrina damaged apartment building, or Exhibit BE’s five-story, block-long collaborative mural on the Westbank. The latter was sanctioned, the former was not, although both were widely celebrated. Exhibit BE is thought to be the largest street art gathering in the South.
"Some artists see blight or something else and see that there's a conversation that needs to be had about what's going on with the space," Odums says. "I noticed after Katrina so much blight and physical signs of indifference in communities, and I had the responsibility as an artist to use my art to transform the space."
"I noticed after Katrina so much blight and physical signs of indifference in communities, and I had the responsibility as an artist to use my art to transform the space." - Bmike Odums
The final installment of Odum’s series is a solo show, a visual climax housed within a 35,000 square foot railroad warehouse known as Studio BE in the Bywater. “Ephemeral Eternal” grabs your attention from the moment you get near the space—the warehouse is painted a bright yellow and bears a 50 x 100 foot mural of a 3-year-old African-American child with outstretched palms.
Inside the gallery are mural-scale portraits of Dr. Martin Luther King Jr., Muhammad Ali, Malcolm X, and other historic African American leaders. The civil rights themed show also pays homage to human rights advocates—John Lennon, Mahatma Gandhi, and the Dalai Lama. Other paintings depict victims of police violence and recent protests. “Ephemeral Eternal” is a beautiful and broken history lesson. "Ephemeral means temporary, not long lasting," Odums said in a January interview with NOLA.com. "Eternal is the exact opposite of that."
It’s not all about graffiti
As you walk towards the levee, to the end of North Rampart Street, at the back of the Bywater, you’re likely to hear some tinkling in the wind. Are those piano keys? Bells ringing? You’ve made it to The Music Box Village.
Housed in a 55,000 square foot open-air courtyard and adjoining metal fabrication warehouse, are a series of art installations, of interactive “musical houses” where on any given weekend, you’ll find children and adults roaming the grounds, jumping on musical floor boards high in a treehouse or pounding out off-key tunes on rusty metal piano keys.
The Music Box Village was the brainchild of the nonprofit arts organization New Orleans Airlift. The founders intended, and succeeded, with building a “third place” where, “play, imagination, experimentation, collaboration, community and tons of hard work come together.” By day you interact with art, by night you can hear live music or attend a festival—a vibrant social scene all within walking distance of home.
A green space for all
In a city like New Orleans, green space is a luxury. In neighborhoods far from the palatial lawns of the Garden District or without easy access to sprawling City Park, comes a reliance on urban farming and community gardens.
“Urban farming and green spaces are important for our neighborhoods because they create a purposeful outlet for the community,” says Whalen. “Gardening cleans up blighted and abandoned properties while providing sustainable urban farming and education; which in turn, can be outsourced to local restaurants, schools, communal living spaces, local food banks, as well as public markets. I like to think of it as 4-H for the community; head, heart, hands, and health. I want to help instill all these values in the community and not just in our children.”
"I like to think of it as 4-H for the community; head, heart, hands, and health. I want to help instill all these values in the community and not just in our children.”" - DeWight Whalen
In 2015, New Orleans was said to have 13 such gardens, and two, are located in the Bywater. The Clouet Gardens came to be when Bywater neighbors, tired of an overgrown and abandoned lot on their street, convinced the Housing Authority of New Orleans (HANO) to lease them the property. This “secret” neighborhood hang-out is volunteer and donation run, and is considered a Lonely Planet New Orleans attraction. “This formerly empty lot has been transformed by its Bywater neighbors into a wonderful little park filled with public art projects, murals, and generally appealing weirdness. Performances, concerts, and neighborhood get-togethers are frequently held here, and it's a favorite with local families.” It’s not so secret anymore.
On the other side of the community garden continuum is the Press Street Gardens. Funded by the New Orleans Center for Creative Arts (NOCCA) Institute, the Press Street Gardens is “an urban farming and outdoor learning laboratory” where goats and chickens live next to dogs and children playing in the adjoining park.
The fresh herbs, vegetables, and fruits are used by students in NOCCA’s Culinary Arts program, as well as by the Press Street Station restaurant. Local residents can volunteer at the gardens for access to fresh produce, or sign up for the community-supported Plant Share program.
Where art and community collide
Cleo Wade is a poet, artist, stylist, and speaker. But she’s more than that—much more—to her legion of followers and readers, mostly young women disheartened with the political makeup and racially charged energy of the current United States. Her words—part self-love, part social action, part unified affirmation—have New York magazine’s The Cut calling her the Millennial Oprah. But for all her accolades, she started out as simply, a daughter of New Orleans. “I always say I was raised by three parents: my mom, my dad, and the city of New Orleans. They all are such huge characters,” she said in an interview with Anna Deutsch.
And so it seems fitting that one of her poems made its way onto a huge New Orleans landscape speaking a huge message. Alongside Odums’ mural at Studio BE are Wade’s stenciled words. “She was wild and very beautiful and sometimes she was a tree, strong and rooted, that piece of shelter that never asks for anything in return.”
“The surefire way to happiness in anything you do in life is to turn it into an act of service,” Wade says. “Criticism never fazes me because I’ve always framed it as service. Putting this idea out there to a mass of people might scare me, but if it helped anybody, then I know it’s meant to be.”
And here in the Bywater—in the third spaces, in the purposeful graffiti, in the gardens, and in the parties—is the act of service. “New Orleans, and New Orleans placemaking is a special place: thriving, boastful, and diverse,” says Whalen. “I love that New Orleans truly feels like a ‘sanctuary city’ where people of all backgrounds can play together, and create a bustling art scene with an influx of tourists from around the world to partake in. And if one feels they have part ownership in the land and their community, they are more likely to protect her.”
And protect her, we do. Because New Orleans, specifically Bywater, is home.
When she's not packing suitcases or unpacking boxes, Sarah guides the editorial content for all Relate publications and events. Her favorite subjects are customer experiences, contact centers, and optimistic relationships. Sarah’s most difficult personal relationship is with collections—they make moving difficult—yet, she’s still managed to amass too many addresses, books, corgis, and gym clothes. Find her on Twitter at: @stealeyreed.
Photography by DeWight Whalen.