Retail has always been about relationships. There’s the relationship between the brand and the customer, the employee and the customer, and the customer and the product. And intertwined through everything is customer service. Because no matter the changes in customer expectation or the evolution of technology, customer service still has the greatest impact on the customer experience—on the customer relationship.
In this issue:
- A guide to writing thank-you notes
- Turn complainers into brand advocates by Jay Baer
- The evolution of innovation in retail infographic